COMMUNITECH HELPS LOCAL DERMATOLOGIST “CUT IN TO” NATIONAL MARKETS

Marketing is essential for establishing and maintaining a niche in the marketplace, especially when a company is attempting to go national. That’s why Orin Goldblum, M.D., dermatologist and creator of a new type of disposable surgical instrument used to remove skin lesions, contacted CommuniTech for marketing advice to promote his product.

The patented product, called Curetteblade, first became available in May and was sold solely through a handful of distributors and online via the company’s Website. But, Dr. Goldblum realized that he would need to expand his promotional initiatives to garner the national market pull he was aiming for.

“We were ready to take it to the next level,” said Goldblum. “I did the initial marketing myself through the creation of a corporate Website, but now we’re ramping up our marketing campaign. That’s why we signed a deal with CommuniTech.”

He selected CommuniTech’s Marketing Foundations Program™ for promotional strategy, a uniquely packaged offering for companies who wish to launch a “foundational” campaign over a relatively short period of time.

“The Marketing Foundations Program was developed to help companies get their core marketing initiatives in place and enable them to refocus on sales opportunities and, ultimately, profitability,” said Pam Selker Rak, president of CommuniTech. “The program is ideal for Curetteblade because they are past their initial stages of development and want to focus on selling the product, both locally and nationally.”

Under the program, Curetteblade received the following deliverables:

• The development of a corporate brand mascot, the Curette Crusader.
• Corporate brochure that ties strongly into its brand identity.
• Direct marketing initiatives (four-tiers that will be sent over the course of a year), along with a Web landing page to correspond with the direct marketing initiative.
• Public relations initiatives.
• Website redesign (The new site can be viewed at www.curetteblade.com).

“We are very excited to be working with CommuniTech,” said Goldblum. “I was initially impressed with their strong background in medical and technology marketing. They have a great track record working with new companies like ours, helping them quickly and effectively to get important exposure in target markets. We’re confident that we have an excellent product; and we just needed a strong marketing initiative. That’s what CommuniTech is delivering,” he concluded.

For more information on how the Marketing Foundations Program can help your organization, contact CommuniTech at 412.221.4550 or visit us online at mktgcommunications.com.