Creativity + Strategy = Results!
Marketing your company can be as difficult as getting tickets to a sold-out rock concert, especially if you're not equipped with the right strategies and tools. That's why you need CommuniTech—to get your marketing in harmony. So, check out our extensive marketing services—they'll rock your world, not to mention your bottom line!

MARKETING STRATEGY & POSITIONING
CommuniTech understands how to initiate a strategic marketing program—with care, creativity and consistency. We'll distill your business objectives into a solid integrated marketing approach and prepare clear, measurable strategies and tactics to achieve your objectives.

Services:

  • Brand identity strategy and development
  • Marketing audits
  • Marketing plans (6 or 12 months)
  • Marketing and PR training programs
  • Product launches
PRINT MEDIA
CommuniTech leverages clients' identities to create brochures, data sheets, folders, direct marketing, and promotional materials. We are experienced in producing design concepts to provide clear communication of content, regardless of complexity.

Services:
  • Advertising design and placement
  • Annual reports
  • Case study program development
  • Copywriting services
  • Direct marketing & demand generation
  • Newsletters (internal and external)
  • Sales and product literature development
  • Technical documentation and editing
PUBLIC RELATIONS
In order to increase awareness of your products and services in the marketplace, you need a strategic PR program. Our experienced staff knows how to pitch intriguing stories to the media to garner positive results. We'll find the right angles for you. Whatever your industry, we have the skills to put your story into a sharp, coherent, and compelling package that makes it easy for the media to understand—and hard for them to resist!

Services:
  • Crisis communications plans
  • Events management and promotion
  • News release development and implementation
  • Press conferences
  • Media tours
  • Product placements
  • Product reviews
  • ...and much more!
INTERACTIVE
Interactive needs vary from company to company. For some, the goal is to leverage the Internet as a commerce channel. Other companies may want to utilize the Internet as a marketing channel to support existing campaigns. Whatever your objective, CommuniTech translates brand, business, and communication strategies into interesting, interactive marketing initiatives, including e-Marketing, interactive presentations, Website development, and Web marketing techniques, to name just a few.

Services:
  • e-Marketing services and results tracking
  • Interactive presentations
  • Website development (end-to-end services)
  • Web marketing strategy and implementation
PACKAGED OFFERINGS
A carefully orchestrated integrated marketing plan involves a vast array of marketing initiatives. That's why CommuniTech provides specialized marketing "packages" that provide your organization with a promotional road map—implemented within a set timeframe and budget.

Marketing Foundations Program
Kicking off your company? We have the perfect solution to your promotional needs. If you're just beginning to think about how to establish a presence in your market, think about CommuniTech's Marketing Foundations Program. The Program provides you with the solid foundational marketing initiatives you need to establish and maintain a definitive market presence.

Coordinated Customer Close (C3)
 Does your marketing have both beauty and brains? Ask yourself these questions:
  • How many times have you implemented what you thought was a fantastic marketing campaign, only to find you couldn't pinpoint results and track them to closed sales?
  • And how many times has your sales team told you the leads that marketing is generating are not qualified?
  • Or, worse yet, has your marketing budget ever been reduced because, due to a lack of proven results, it's perceived as just a cost center in your organization?

It's time to change marketing from a cost center into a results-driven profit center! How? With CommuniTech's Coordinated Customer Close (C3) model, which we've implemented for a variety of organizations—with proven success.

Our C3 model is a three-step process that enables you to:
    1. Analyze your current marketing-to-sales process and identify the gaps—from creative development through turning leads over to sales.
    2. Implement the C3 process to close the gaps and bridge the island between marketing, sales and management.
    3. Track results from lead generation through sales results and produce reports for management that clearly show ROI from your marketing initiatives.

Request an Evaluation!
CommuniTech is a highly creative and strategic firm that gets measurable results, from creative to close. Let us prove it—by showing you our work—and better yet, our results. We're happy to set up an introductory, no-obligation evaluation at your place or ours! Call us today at 412.221.4550.

Are You Questioning the Viability of Your Trade Shows?
As a marketing/sales manager, you approve thousands upon thousands of dollars in trade show marketing each and every year. Trade shows are huge investments both in money and in time spent by your marketing and sales reps. And you've most likely justified this expense by saying that your organization has to be there—from an image standpoint. But are you really seeing the bottom-line benefit—and can you prove it?



At CommuniTech, we know there is much more to be gained at trade shows than just showing up because your competitors do. We have developed a model that enables organizations can use throughout their entire trade show schedule to build the right strategy, implement the most creative campaign to drive qualified prospects to your booth, and then track and measure those prospects through your sales cycle. We'll help you identify—and justify—exactly how trade shows impact your bottom line.

The ShowSuccess model follows five key phases that enable organizations to leverage the tens of thousands of dollars they invest in trade shows. Our model empowers organizations to understand their customer requirements and build key marketing components that satisfy those requirements. The end result is increased awareness, retention, sales, and revenue—not to mention the ability to calculate return on investment (ROI) from trade show budgets.

If You Have To Be There, Make It Count!
If you invest more than $10,000 in your trade show budget (in both money and time spent by your staff), then you owe it to your organization to implement the ShowSuccess model. You'll watch your trade show productivity zoom and your sales soar! Call us at 412.221.4550 to learn more.

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